Tuesday, January 19, 2010

Branding opportunity with Christmas corporate gifts

With Christmas coming up, now is the perfect time you should be thinking of the giving of corporate gifts from your company. Christmas is a wonderful time to not only show your gratitude to your clients and staff alike, but also a useful time to reaffirm your corporate image.

It is a good member of staff that has spent all year working hard for your company and increasing your bottom line. Isn’t this the perfect opportunity to show them a little bit of appreciation in return? In fact with most members of staff it is a forgone conclusion that they will have some kind of reward at Christmas. Perhaps a Christmas bonus, extra holiday or drinks in the office. To simply let Christmas pass by without anything special you run the risk of being labeled as scrooge from your employees and building up resentment in the working environment.

Your clients are the ones that have made you to where you are today. They are the ones that make your company successful. Don’t you have some long lasting steadfast clients that you want to thank for their continued support? Small touches can not only build up relationships with your clients but also keep your company at the forefront of their mind so they remain reliable clients of the future.

So what is the most effective way of thanking your employees for their hard years work? How is the best way to thank your clients for their continued support? The answer lies in a ingenious method that not only acts as thanks, but also acts as a long lasting brand reinforcement opportunity; the giving of a corporate gift.

Nowdays there are literally 1000’s of corporate gifts on the market. You have gold pens, wine sets, and corporate watches; bottles of wine, cufflinks and toiletries. All of which can be branded with your company’s logo. Each time the gift is used there after, your logo will be displayed to everybody in the surrounding area, reaffirming the image of your company.

So the giving of a Christmas corporate gift is essential in maintaining relationships with both staff and customers a like. A branded gift not only looks professional, but also reinforces the image of the company everywhere the gift is placed. Choosing something long lasting means you can not only build relations with the very people that make your company successful, you have the perfect advertising tool that will reinforce your company’s image time and time again.